Sales and Marketing

Digital Marketing Manager

29 October 2021

Event Store is a rapidly expanding Open Source Software Database company based in Bath, England but with offices across the world, embarking on an exciting growth journey after significant recent investment in new products and people.

The Digital Marketing Manager Role

We're looking for a full-stack digital marketer who has particular strength in marketing automation and both technical and outreach SEO. We have a strong and authoritative brand in our space, and there is a great opportunity for developing our digital channel strategies further.

Working closely with the VP of Sales & Marketing, Strategic Marketing Manager, and Senior Management team, you'll develop a comprehensive digital marketing plan to support our growth with a strong focus on always providing value to our users. You will develop marketing automation journeys that deliver high-quality, highly qualified leads to the sales team.

Alongside your creative ability and eye for detail, you will be highly numerate, capable of generating, interpreting, and presenting detailed reporting on the success of campaigns and performance against strategy.

While hands-on, this is a strategic position within the business; your drive, passion, and strategic insight will be a crucial part of the development and growth of the business.

To be the Digital Marketing Manager at Event Store you will be:

  • Absolutely and infectiously passionate about Digital Marketing
  • Able to articulate and implement a Digital Marketing strategy that delivers a strong, measurable Marketing funnel
  • Expert, hands-on experience in SEO and SEM marketing, covering content, on-site, outreach, and tactical SEO strategies
  • Strong ability to build and maintain a marketing operations engine across attribution, optimization, and automation. You will then scale this across all products, markets, and sectors
  • Lead website operations including web content management, sitemap, navigation, localization, and analytics to improve discoverability (SEO), user experience, and conversion
  • Take charge of the marketing operations tech stack, including CRM (Hubspot), marketing automation (Hubspot), and analytics suite (currently Data Studio and PowerBI)
  • Manage multi-touch nurture campaigns to accelerate prospect movement through the marketing and sales funnel
  • Track and report on marketing performance, using data to drive continual improvements across our activities and processes - this includes lead lifecycle, conversion rate, and time to qualify
  • Analyze lead attribution and pipeline metrics; turning data into strategic decisions and tactical plans
  • Strong technical SEO experience
  • Strong SEO content skills
  • Both an analytical & creative mind-set
  • Confident communicator with excellent writing and speaking skills
  • Great eye for detail and ability to problem-solve
  • Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight
  • Experience in setting up, running, and monitoring PPC campaigns
  • Experience in setting up, running, and monitoring Email campaigns
  • Good understanding of B2B social channels (e.g. LinkedIn, Twitter) and the most appropriate way to leverage them, both organically and via ads
  • Experience working with Google Analytics, GTM, Search Console, SEMRush, Screaming Frog, and other SEO tools
  • Good understanding and familiarity across all digital channels
  • Great time management and organizational skills
  • Self-motivated to learn new skills and stay up to date with the industry

You may have:

  • Experience of working in the Software / Technology industry
  • Experience of marketing events
  • CIM Qualifications